Small Business, Business Growth, Business Consulting Nataliya Di Giovanni Small Business, Business Growth, Business Consulting Nataliya Di Giovanni

Case of Expansion: Insights from snEco's Round of Consultations

The journey of Prime Snack's international expansion is paved with expert recommendations that encompass market research, franchising, business processes, ERP implementation, SWOT analysis, distribution partnerships, investment strategies, patent valuation, transparency, sustainable growth, and adaptation to market dynamics. Implementing these insights can drive the company towards a global foothold and lasting success in the cheese snack industry.

Read More

Case Study: Creating Purpose and Engagement in an E-commerce Company

"By integrating purpose into daily customer service interactions, businesses can create a customer-centric culture, make a positive impact on customers' lives, and achieve greater success. Embracing the transcendence and profound meaning of purpose elevates the customer experience to new heights.

Read More
KSE, Ukraine, Business Consulting, B2B Nataliya Di Giovanni KSE, Ukraine, Business Consulting, B2B Nataliya Di Giovanni

A Case Study of the Institute of Information Technology and Communications

In the pursuit of promoting its certification services, the Institute of Information Technology and Communications partnered with the Kyiv School of Economics consulting initiative. Through this collaboration, they explored digital promotion strategies, bridged the understanding gap around certification audits, and emphasized the significance of staying informed about EU regulations. This case study unveils their journey towards empowering Ukrainian businesses through certifications and showcases the expertise and guidance provided by the Kyiv School of Economics.

Read More

Case Study: Growing a Successful Distribution Business. Carpathians’ Cheeses

Discover the secrets behind Cartpathians Cheeses' incredible success in the craft cheese distribution business. From establishing reliable supplier partnerships to implementing market segmentation strategies and prioritizing customer satisfaction, their approach has set them apart in the industry.

Read More
Management Consulting, Retail, KSE, Ukraine Nataliya Di Giovanni Management Consulting, Retail, KSE, Ukraine Nataliya Di Giovanni

From Conflict to Collaboration: Offering Consulting Solutions in War-Torn Markets

In the competitive world of merchandising, small companies can thrive by forming strategic partnerships, specializing in niche services, leveraging technology solutions, and building strong industry networks. By providing personalized and flexible services, they can compete with larger players and meet the evolving needs of their clients

Read More

Developing a brand for Ukrainian market

Discover how an ambitious small business owner partnered with KSE to establish a successful brand in Ukraine. Unleash your business potential and join the growing network of Ukrainian SMEs through the KSE Buddy program. Let's transform your aspirations into reality together.

Read More
Business Consulting, Small Business, KSE, Ukraine, Networking Nataliya Di Giovanni Business Consulting, Small Business, KSE, Ukraine, Networking Nataliya Di Giovanni

Overview of “Buddies” Canada-Ukraine SME Connection Meeting

Discover the power of collaboration and networking through the Buddies Canada-Ukraine SME Connection program by KSE consulting. Join us to connect with innovative businesses, explore growth opportunities, and forge meaningful partnerships. Together, we can shape a thriving community of entrepreneurs committed to mutual success.

Read More

KSE IOM Consulting: Gnizdo

Gnizdo, a small enterprise specializing in linen clothing, turned to KSE Consulting for guidance. With the expertise of Maksym Antonenko, they formulated a comprehensive strategy to differentiate themselves in the market. Through market analysis, brand positioning, and a customer-centric approach, Gnizdo identified unique qualities that resonated with their target audience. The support from KSE Consulting went beyond traditional consulting, providing additional benefits and networking opportunities. Gnizdo has been established as a symbol of Ukrainian craftsmanship and sustainable design. Explore their story and discover how small businesses in Ukraine are surviving in challenging times.

Read More
Small Business, KSE, Business Consulting, Ukraine, Business Growth Nataliya Di Giovanni Small Business, KSE, Business Consulting, Ukraine, Business Growth Nataliya Di Giovanni

KSE IOM Consulting: Robot School Case

In today's challenging business landscape, Ukrainian entrepreneurs have demonstrated remarkable resilience and innovation expertise. Discover how KSE Consulting supported Robot School's growth amidst war and population decline, leveraging Ukraine's technological prowess. Together, we can overcome obstacles and foster success. #Entrepreneurship #Innovation #Ukraine

Read More
Small Business, Business Consulting, Business Growth Nataliya Di Giovanni Small Business, Business Consulting, Business Growth Nataliya Di Giovanni

KSE IOM Consulting Case Overview: Nota Bene Music Academy

The art education industry, particularly for children and teenagers, holds great importance, especially in Ukraine, particularly at this time. The enterprises in the art industry have faced significant challenges in the regions where hostilities occurred and are ongoing, as well as in almost all other parts of Ukraine due to the ongoing war and full-scale invasion. Many parents with children have left the country for safety reasons, while some have relocated to the Western regions.

Read More
Business Consulting, Management Consulting, KSE, Small Business Nataliya Di Giovanni Business Consulting, Management Consulting, KSE, Small Business Nataliya Di Giovanni

KSE IOM Consulting Case Study on Family Loofa from Ukraine

Family Loofa is a small business based in Ukraine that was founded in 2018 by a couple who were inspired by the idea of growing loofah plants and using them to create natural washcloths and sponges. The family's passion for environmental activism and sustainability has been a driving force behind their business. However, due to the war in Ukraine, the family was forced to leave their business and relocate to Kyiv for safety. They reached out to KSE IOM consulting project to help them design a growth strategy and continue to build their business despite the challenges they face. Through consultations with KSE Consultants, Family Loofa was able to develop a financial model for effective loofah farming business growth and explore partnership and franchise options. This case study showcases the sustainable agriculture practices employed by Family Loofa and the growth strategy that helped them expand their micro family business into a network of eco-enthusiasts growing loofah and making a profit.

Read More

Understanding the Differences Between Sales and Promotions

Sales and promotions are related but differ in their objectives and execution. Sales are a long-term strategy that involves building relationships with customers, providing excellent customer service, and offering quality products or services. Promotions, on the other hand, are a short-term strategy designed to boost sales in the short term.

Both sales and promotions have their benefits. Sales generate revenue, build customer relationships and gather feedback from customers. Promotions, on the other hand, increase sales, attract new customers, and create brand awareness.

To choose between sales and promotions, businesses should consider their marketing objectives, the timing of the marketing campaign, and the target audience. Both tactics can be effective when used correctly, and a combination of both can help businesses achieve their marketing goals.

Read More
Ukraine, KSE, Business Consulting, Small Business Nataliya Di Giovanni Ukraine, KSE, Business Consulting, Small Business Nataliya Di Giovanni

KSE IOM Project. Introductory calls. Overview and reflection

As I review the details of the volunteer consulting initiative launched by the Kyiv School of Economics, I'm struck by the positive response it has received from businesses and organizations across Ukraine. With 58 total applications received so far, the initiative has clearly struck a chord with those seeking support and guidance in these challenging times. Of those who applied, 37 completed detailed questionnaires and 28 were contacted for introductory calls. From there, 23 applicants were ultimately selected to receive further consultations - an impressive 82% selection rate.

Read More
Small Business, Business Consulting, Marketing Consulting, B2B Nataliya Di Giovanni Small Business, Business Consulting, Marketing Consulting, B2B Nataliya Di Giovanni

Steps to Hiring a Marketing Consultant for Your Small Business

As the business landscape becomes more competitive, small businesses are realizing the importance of effective marketing strategies to attract and retain customers. However, not all small business owners have the necessary expertise or resources to handle their own marketing efforts. That's why more and more small businesses are turning to external marketing consultants to help them create and execute effective marketing strategies.

Read More
Marketing Consulting, Small Business, Business Growth Nataliya Di Giovanni Marketing Consulting, Small Business, Business Growth Nataliya Di Giovanni

Practical Tips on How to Set a Marketing Budget for Your Small Business

Setting a marketing budget is crucial for small businesses to maximize ROI and stay competitive. Factors like business size, industry, marketing goals, target audience, and competition all impact how much you should spend on marketing. By investing your resources efficiently and focusing on your goals, you can make the most of your marketing efforts and reach your business objectives.

Read More

Crafting a Solid Strategy for Small Business Success

As a small business owner, it can be challenging to navigate the complexities of strategic planning and goal setting. In this blog, we break down the steps for crafting a successful strategy, starting with defining your business's mission and vision. We explore the importance of setting achievable goals and objectives, as well as the potential risks and challenges of rapid growth. Whether you're just starting out or looking to take your business to the next level, our practical tips and advice will help you stay focused, agile, and on the path to long-term success.

Read More
Marketing Consulting, Brand Management, Business Growth Nataliya Di Giovanni Marketing Consulting, Brand Management, Business Growth Nataliya Di Giovanni

Finding the Right Name: Branding Tips for Small and Medium-Sized Businesses

Branding is an essential component of any successful business, no matter its size. When it comes to small and medium-sized businesses, branding can be the difference between a company that fades into obscurity and one that achieves long-term success. One of the most critical aspects of branding is the company name and brand name..

Read More

Creating a Positive Workplace Culture: Lessons from Pike Place Fish

Want to create a positive workplace culture like Pike Place Fish? Start by changing yourself first and embracing every team member's unique qualities. Create a powerful purpose for your business that goes beyond making money and live your vision every day. Establish a safe environment for employees to share their thoughts and opinions and introduce coaching to turn challenges into breakthroughs. Choose your attitude and inspire and uplift your team with your words and actions. Empower your employees and achieve greater success for your business.

Read More

Empowering Small and Medium Businesses in Ukraine: Lessons for North America

The Kyiv School of Economics (KSE) is making a difference for Ukrainian small and medium-sized businesses affected by war through their volunteer initiative, which offers free business consulting services. The RE: empower, RE: locate, and RE: start programs help entrepreneurs analyze their opportunities, prioritize actions, and find new markets for international trade and export. As an MBA student, I have the privilege of joining the initiative as an observer and witnessing firsthand how KSE experts are making a significant impact. The initiative is not only helping Ukrainian businesses but also promoting local economic development and supporting the government's efforts towards economic recovery.

Read More