A strategic checklist for businesses navigating the digital era. From embracing AI to reshaping business models, the blog offers insightful guidance on leveraging digital technologies for growth, innovation, and competitive differentiation. Learn how market followers can transform their approach to meet evolving consumer expectations and thrive in an increasingly digital world.

In the pursuit of promoting its certification services, the Institute of Information Technology and Communications partnered with the Kyiv School of Economics consulting initiative. Through this collaboration, they explored digital promotion strategies, bridged the understanding gap around certification audits, and emphasized the significance of staying informed about EU regulations. This case study unveils their journey towards empowering Ukrainian businesses through certifications and showcases the expertise and guidance provided by the Kyiv School of Economics.

As the business landscape becomes more competitive, small businesses are realizing the importance of effective marketing strategies to attract and retain customers. However, not all small business owners have the necessary expertise or resources to handle their own marketing efforts. That's why more and more small businesses are turning to external marketing consultants to help them create and execute effective marketing strategies.

As a small business owner, it can be challenging to navigate the complexities of strategic planning and goal setting. In this blog, we break down the steps for crafting a successful strategy, starting with defining your business's mission and vision. We explore the importance of setting achievable goals and objectives, as well as the potential risks and challenges of rapid growth. Whether you're just starting out or looking to take your business to the next level, our practical tips and advice will help you stay focused, agile, and on the path to long-term success.

Want to create a positive workplace culture like Pike Place Fish? Start by changing yourself first and embracing every team member's unique qualities. Create a powerful purpose for your business that goes beyond making money and live your vision every day. Establish a safe environment for employees to share their thoughts and opinions and introduce coaching to turn challenges into breakthroughs. Choose your attitude and inspire and uplift your team with your words and actions. Empower your employees and achieve greater success for your business.

The Kyiv School of Economics (KSE) is making a difference for Ukrainian small and medium-sized businesses affected by war through their volunteer initiative, which offers free business consulting services. The RE: empower, RE: locate, and RE: start programs help entrepreneurs analyze their opportunities, prioritize actions, and find new markets for international trade and export. As an MBA student, I have the privilege of joining the initiative as an observer and witnessing firsthand how KSE experts are making a significant impact. The initiative is not only helping Ukrainian businesses but also promoting local economic development and supporting the government's efforts towards economic recovery.

A pitch deck presentation is a critical tool for entrepreneurs seeking to raise capital, generate interest, or close a sale. But creating a compelling pitch deck that captures your audience's attention and clearly communicates your value proposition can be a daunting task. In this blog post, we'll look at a step-by-step guide on how to put together a winning pitch deck that engages your audience, covers your financials, and ends with a clear call to action.

Managing tasks can be challenging, especially for small and medium-sized businesses. In this blog, we'll explore effective strategies for managing both new and old tasks, optimizing work processes, and improving communication and collaboration among team members. Whether you're feeling overwhelmed with your workload or looking for ways to increase productivity, our guide has you covered.

By placing human needs at the forefront of your focus and adopting a creative approach, you can generate new ideas and unlock opportunities for growth and success. In this blog post, we'll explore a step-by-step guide to effective brainstorming for small-medium businesses, and provide actionable tips and techniques to help you generate innovative solutions to old problems.

As professionals, we all have moments when we feel stuck in our own bubble, lacking constructive feedback, and fresh perspectives to spark our creativity. Brainstorming sessions can be a great way to overcome these challenges and generate new ideas. This is where exploring different options for brainstorming sessions becomes essential. By inviting colleagues from different departments, participating in design thinking workshops, attending hackathons, joining online communities, or even hosting innovation days at work, professionals can unlock their creativity and find new solutions to the problems they face. The key is to create a collaborative and supportive environment where everyone feels free to share their ideas, even if it means stepping out of their comfort zone. Ultimately, the power of collaborative brainstorming lies in the ability to challenge and inspire one another, resulting in more innovative solutions and greater success for all.

Eblasts can be considered an interruptive form of content marketing as they reach directly into the inboxes of your subscribers and disrupt their daily routine. While this can be seen as a disadvantage, with the right approach, eblasts can be leveraged to deliver valuable and relevant content that is both informative and engaging