Sales and promotions are related but differ in their objectives and execution. Sales are a long-term strategy that involves building relationships with customers, providing excellent customer service, and offering quality products or services. Promotions, on the other hand, are a short-term strategy designed to boost sales in the short term.

Both sales and promotions have their benefits. Sales generate revenue, build customer relationships and gather feedback from customers. Promotions, on the other hand, increase sales, attract new customers, and create brand awareness.

To choose between sales and promotions, businesses should consider their marketing objectives, the timing of the marketing campaign, and the target audience. Both tactics can be effective when used correctly, and a combination of both can help businesses achieve their marketing goals.

As a small business owner, it can be challenging to navigate the complexities of strategic planning and goal setting. In this blog, we break down the steps for crafting a successful strategy, starting with defining your business's mission and vision. We explore the importance of setting achievable goals and objectives, as well as the potential risks and challenges of rapid growth. Whether you're just starting out or looking to take your business to the next level, our practical tips and advice will help you stay focused, agile, and on the path to long-term success.

The Kyiv School of Economics (KSE) is making a difference for Ukrainian small and medium-sized businesses affected by war through their volunteer initiative, which offers free business consulting services. The RE: empower, RE: locate, and RE: start programs help entrepreneurs analyze their opportunities, prioritize actions, and find new markets for international trade and export. As an MBA student, I have the privilege of joining the initiative as an observer and witnessing firsthand how KSE experts are making a significant impact. The initiative is not only helping Ukrainian businesses but also promoting local economic development and supporting the government's efforts towards economic recovery.

Eblasts can be considered an interruptive form of content marketing as they reach directly into the inboxes of your subscribers and disrupt their daily routine. While this can be seen as a disadvantage, with the right approach, eblasts can be leveraged to deliver valuable and relevant content that is both informative and engaging