Nataliya is a true professional gem with a passion for learning and self-improvement. With 20 years of experience in marketing and branding across various industries, Nataliya has developed a unique set of soft and hard skills. She has set up and is growing a business consulting firm, Toro N2, with a focus on strategy and marketing. Nataliya's expertise in data visualization and analysis has helped her create effective business reports and newsletters, and her skills in Excel and database management have been invaluable in organizing information for multiple companies.

What to do with an ageing e-commerce website

This article discusses the issue of a company experiencing slow or no increase in sales, despite efforts to promote and rebrand. The article provides a checklist of potential areas to review, including management structure and human resources, operations management, marketing management, and sales management. The checklist includes questions to help the company analyze its current situation and identify areas for improvement, with the goal of increasing company income by 25%.