The rise of the gig economy is changing the business landscape, with more and more organizations turning to freelancers and independent contractors to meet their needs. The need for agility, cost-cutting, and high-quality, flexible work is driving the trend, which has been accelerated by the pandemic and the rise of remote work. In Canada, professional, scientific, and technical services have emerged as the industry with the second-highest rate of self-employment, with management consulting being one of the fastest-growing segments. As a specialized area within management consulting, marketing consulting is also becoming an increasingly popular field for freelancers and independent contractors. With the continued growth of the gig economy, the demand for specialized consulting services is expected to continue to rise, making it an exciting and rewarding field for those interested in pursuing a career in consulting.