Business Consultant for Your Small Business
Unlocking Growth Potential
Often small and medium-sized businesses are faced with the difficult decision of whether to hire a full-time marketing employee or to outsource their marketing plans and activities to an “outsider”.
While hiring a full-time employee can provide a dedicated resource for all your current and future marketing efforts, there are several reasons why a business consultant may be a better option. First, a solo business consultant, working simultaneously with multiple companies from different industries, can bring a wealth of expertise and a fresh perspective to your business, tailoring the approach to your unique needs. Additionally, by hiring a consultant on a project basis, you can save on the costs associated with hiring a full-time employee, such as benefits and overhead expenses. A solo business consultant will be able to stay on top of the latest trends and technologies in the marketing industry, providing businesses with access to the latest strategies and tactics to drive growth.
In this blog post, we'll explore the benefits of solo business consulting for small and medium-size businesses and how it can help unlock growth potential for these companies.
A solo marketing consultant
can perform a wide range of projects for a local business, including but not limited to:
Develop a marketing strategy and plan that aligns with the business's overall goals and objectives.
Conduct market research to identify target audiences and trends in the industry.
Create a brand identity and a message that differentiates your business from its competitors.
Develop and implement digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
Create and execute email marketing campaigns.
Develop and implement content marketing initiatives, such as blog posts, videos, and infographics.
Assist with PR efforts, such as press releases and media outreach.
Analyze the performance of marketing campaigns, making adjustments as needed.
Provide guidance and advice on advertising and promotional activities.
Provide recommendations for improvements and new opportunities for the business based on market research and analysis.
And - bonus! - a consultant does not need to fit in your tight team, and will not leave for a better opportunity elsewhere, like many new hires do these days. This can result in a lasting relationship that benefits both parties.
Hiring a full-time marketing manager may be more cost-effective in the long run if the business has a consistent and ongoing need for marketing support, as it would provide a dedicated resource to focus on the company's marketing efforts. This option could also provide more continuity and stability in marketing activities.
On the other hand, hiring a marketing consultant on a project basis often ends up being more cost-effective if the business has specific and one-time needs or if the business is not able to afford a full-time employee.
It's important for the business to weigh the costs and benefits of both options and consider its specific needs, budget, and long-term goals before making a decision. It's also a good idea to speak with other business owners or consult with a financial advisor to get a better sense of what might be the best decision financially for your business.
One example of a business that may benefit from hiring a solo marketing consultant is a small retail store that specializes in selling a specific niche product or sells only locally. The store may have not yet achieved a loyal customer base and is struggling to attract new customers and increase sales. Other examples of businesses benefiting from working with a marketing consultant could be:
A medium-sized manufacturing company, planning to expand into new markets and increase sales. A solo marketing consultant could help the company conduct market research, develop a comprehensive marketing strategy, and create targeted campaigns to reach new audiences and increase visibility in the industry.
An e-commerce business that has a solid online presence, but is struggling to drive sales and increase customer loyalty. A solo marketing consultant could help the business grow by uncovering hidden possibilities in unattended segments.
A local medium-size service-based business that is working to build a strong reputation in the industry but has no infrastructure for a marketing department. A solo marketing consultant could help the business develop a comprehensive marketing strategy within budget, create targeted campaigns to reach new audiences, and improve visibility through digital marketing.
A software company that has ideas to expand into new markets, but is struggling to focus its efforts on marketing plans. A solo marketing consultant could take over planning and overseeing marketing strategy, create targeted campaigns to reach new audiences, and establish thought leadership in the industry through content marketing and PR efforts.
A local clinic that is looking to launch a new service and needs to inform the community. A solo marketing consultant is the best way to build visibility and drive patient volume.
For all the above-described and other business consulting needs, contact Nataliya DiGiovanni from Toro N2. Nataliya is a marketing consultant with a focus on digital marketing planning and management, branding, and content management. She has experience working with small and medium-sized businesses, and her portfolio includes a variety of different types of projects, such as e-commerce branding, web design, and the development of digital marketing campaigns.
